Cool: KBCS Community Radio is teaming up again with Solid Ground’s Lettuce Link program, this time for their Fall Fund Drive, which takes place October 1 through October 10.
Donors to the Fall Fund Drive who give at the $52 level and above can chose to have a portion of their gift passed on to Lettuce Link to support its efforts to get nutritious organic produce to hungry people. This past Spring, a similar effort raised some much-needed support for Lettuce Link and provided great exposure as well.
As the only community radio station in the Seattle area, KBCS aspires to be the radio station of choice for adventurous listeners who are passionate about music, curious about our world, and who value social justice, says their website. We love them for featuring local reporters like Martha Baskin’s Green A.C.R.E. Radio and Sable Verity Commentary as well as socially conscious local musicians, such as Jim Page and Bill Frisell. Plus KBCS is the local home of Amy Goodman and Democracy Now!
For years, community-based media have used “premiums” to encourage donors to commit to giving at higher levels. These gifts to the donor typically include things like CDs or DVDs, T-shirts, tote bags, etc. KBCS wanted a way to move beyond just offering stuff to giving their members a way to make an impact in the community.
“One of the roles of community radio is to amplify what is working locally,” Sabrina Roach, the station’s Development and Outreach Director, told me. “This year we wanted to highlight a local program focused on urban food issues and farming in Seattle. Lettuce Link has a long track record of doing this, and of adding new programs that respond to the changing needs of our communities.” Honestly, we couldn’t have tooted that horn any better ourselves!