Cool: What sounds great and tastes great, too? KBCS 91.3FM! The community-based radio station, which is renowned for its coverage of social justice issues, is using its June membership drive to support Lettuce Link’s efforts to get fresh organic produce to people who are hungry.
As the only community radio station in the Seattle area, KBCS aspires to be the radio station of choice for adventurous listeners who are passionate about music, curious about our world, and who value social justice, says their website. We love them for featuring local reporters like Martha Baskin’s Green A.C.R.E. Radio and Sable Verity Commentary as well as socially conscious local musicians, such as Jim Page and Bill Frisell. Plus KBCS is the local home of Amy Goodman and Democracy Now!
For years, community-based media have used “premiums” to encourage donors to commit to giving at higher levels. These gifts to the donor typically include things like CDs or DVDs, T-shirts, tote bags, etc. KBCS wanted a way to move beyond just offering stuff to giving their members a way to make an impact in the community.
“One of the roles of community radio is to amplify what is working locally,” Sabrina Roach, the station’s Development and Outreach Director, told me. “This year we wanted to highlight a local program focused on urban food issues and farming in Seattle. Lettuce Link has a long track record of doing this, and of adding new programs that respond to the changing needs of our communities.” Honestly, we couldn’t have tooted that horn any better ourselves!
Here’s how this will work: During the June 4-June 13 KBCS pledge drive, KBCS supporters will have the option of forgoing the pledge drive mug and instead, dedicating 5% of their KBCS donation to Lettuce Link. (To be fair and square, KBCS supporters can also choose to direct 5% to Mountains to Sound Greenway, to support their youth stewardship program.)
So tune in to 91.3 FM for great public affairs, great music and to support a growing community!
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