Job Summary
The Director of Marketing & Communications will be responsible for strategic direction and oversight of Solid Ground’s brand management, public relations, marketing, and internal and external communications to engage stakeholders, raise awareness, and drive support for our agency. This includes print, web, digital media, media relations, intranet content, and other communications channels. They will oversee a process to create and implement strategic communications goals and key messaging, as well as a plan to achieve those goals. They manage the Communications staff and respond to and incorporate emerging technologies including AI. This position is part of Solid Ground’s Management Team.
Essential Responsibilities, Duties & Tasks
40% – Communications & Marketing Strategy
- Develop and execute comprehensive communications and digital marketing strategies that align with organizational goals and drive measurable results.
- Lead and support executive-level analysis, decision making, and communications on strategic initiatives, core business issues, and more. Work with the CEO, Senior Leadership Team, and other agency leaders to sustain a communicative culture at Solid Ground, including policies and trainings to reinforce leadership communications. Develop, oversee, and evaluate protocols surrounding internal messaging to promote mission, involvement, etc. Lead digital marketing initiatives, including website management, social media strategy, and email campaigns.
- Analyze digital performance metrics and adjust strategies to enhance engagement and reach.
- Provide communications coaching and support to Directors and Managers to help them meet goals and objectives.
- Represent Solid Ground in the press and community relations.
5% – Internal Communications
- Provide director-level oversight to The Level, the agency’s intranet, and efforts to evaluate and incorporate emerging communications technologies, including AI.
15% – Content Creation & Brand Management
- Oversee editorial process to draft and gain review of high-level agency communications.
- Oversee the development and implementation of audience and channel-specific communications, distributed via platforms including print, website, blog, social media, media relations, event messaging, intranet, and email communications. Work with program staff to support brand compatibility and message alignment.
- Along with Communications team members, coordinate with graphic designers, photographers, and videographers to produce high-quality visuals and multimedia content.
- Lead or co-lead collaborative processes and content development for Resource Development events, All-Staff meetings, external communications channels, The Level intranet, etc.
35% – Team Leadership
- Manage Communications staff to meet department goals, provide excellent service to programs and administrators and continuously improve our processes and work products.
- Hire, train, supervise, support, and evaluate Communications staff and outside contractors.
- Provide oversight and direction to facilitate day-to-day operations in the department. Mediate and work to resolve issues or concerns as they arise.
5% – Other Duties
- Participate in other agency, department and program meetings, trainings, and projects as required. Oversee Communications department budget.
The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Solid Ground is an equal opportunity employer committed to workplace diversity. We do not discriminate on the basis of gender, age, race and color, religion, marital status, national origin, disability, or veteran status.
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