The Statewide Poverty Action Network is a network of individuals and organizations taking action to eliminate the root causes of poverty through public policy. The Advocacy Communications Coordinator works closely with the Poverty Action Director to implement our legislative and advocacy-focused communications and media efforts, with a special focus on engaging community members in our activities. This position leads our efforts to change the narrative about what it means to live in poverty in Washington state, ensuring that our campaign messaging strategies build toward our long-term goal of a more systemic narrative about poverty. Poverty Action organizes with a racial equity lens and believes that those most impacted by poverty should lead our work. Our communications efforts are core to our organizing strategy; this position is responsible for creating and coordinating opportunities for community members to engage in our communications work throughout the year.
Essential Responsibilities, Duties & Tasks
Communications: Conduct Poverty Action’s external communications, both written and visual, using various communications platforms and systems. Produce Poverty Action’s annual report and legislative agenda document, maintain Poverty Action’s website and social media presence and publish the Network News (action alert) emails. Ensure Poverty Action messages are within compliance with federal and state allowances for 501(c)(3) activity, as well as in agreement with the political realities of coalition partners, elected officials, and our donor/activist base. Support coalition efforts by providing communications and design assistance, including social media tool-kits, flyers, or other collateral materials. Implement Poverty Action’s overall media strategy, including the development and distribution of press releases, guest editorials, and letters-to-the-editor. Develop and maintain relationships with members of the media. Collaborate with organizing and policy staff to develop and refine messaging and media outreach. Coordinate press conferences and interviews for staff and community members.
Messaging: In coordination with the Poverty Action Director, lead Poverty Action’s efforts to change the narrative on poverty in Washington state through compelling visual and written communications. Develop fact sheets and coordinate with campaign staff on creating talking points. Develop visuals and graphics that engage community members and provide information about our priorities. Work with Poverty Action director to ensure that short-term message tactics build toward our long-term narrative change goals.
Community Engagement: Develop Poverty Action’s community engagement communications plan, focusing on authentic relationships. Utilize communications opportunities and activities to engage community members in Poverty Action’s campaigns. Work with community members to share stories in our publications and with the media in order to build member leadership and change the narrative on poverty. Provide communications training throughout the year, including for testimony, media opportunities, and at the annual MLK Day lobby day.
Operations/Database: Oversee the Poverty Action’s Customer Relationship Management (CRM) and advocacy action database, including managing the use of the database, coordinating volunteers in data-entry, developing and implementing improvements to database operating practices and procedures, providing database training and support to Poverty Action staff. Assist Poverty Action Director and Resource Development with efforts to steward donors, including maintaining and pulling accurate donor lists and creating impact or accomplishment reports.
Board Engagement: Participate in program, department and agency meetings, relevant training, and the agency’s anti-racism initiative. Co-chair, with a Poverty Action board member, the board development committee of Poverty Action’s coordinating board. Conduct training and workshops for Board as necessary/relevant.
The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.Full Job Description